In the email marketing world, everyone is competing to capture a reader’s attention in just a second or two. Subject lines fall under the microscope most often and numerous studies have shown a/b tests that prove simple word placement can have a double digit impact on open rates. Below the subject line is another important attribute of an email that often goes ignored. It’s the email snippet text. Snippet text is taken from the first line of an HTML email and without customization is an opportunity lost to bolster the strength of the subject line. Email marketers often waste this space by failing to customize it and the default appears as “Click here to view in browser” or worse “This image cannot be displayed”.
The snippet appears differently between, mobile, outlook, gmail, etc. but in each one of them it is an opportunity to entice readers to engage with your email.
Sendicate has created an email snippet preview section that allows users to quickly customize their snippet text to align the messaging with their subject line and increase open rates for customers. It’s easy to use and can be accomplished in less than a minute when creating a new email.
Below are screenshots showing how to customize an email preview snippet within Sendicate:
1. Start with composing a new message. Input your list and your subject line.
2. Create your email as usual. Here I made a simple two column email.
3. Then go down to compose another section and click on the ‘more options’ button in the top right. In the drop-down menu, click on email preview snippet.
4. Here is the section that goes to the top of the email composition page.
5. Simply type in the text line what you want your email preview snippet to say when the email arrives in your reader’s inbox after the subject line.
6. Here is an example of a test email sent to a gmail inbox. You can see the email snippet text after the subject line.
In just a few seconds you can customize your email preview snippet and increase the engagement rates for your email marketing campaigns.
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Sendicate has built a new user-friendly way to create automated emails in just a few minutes. Perfect for quickly setting up multiple email drip campaigns.
Using the new automated email feature, businesses can create email campaigns based on actions users take on their website. For instance, if a visitor subscribes to your newsletter, you can prepare an email and automate emails for those sign-ups to occur immediately, a day after, or however long you want after an action is taken. You can build this out to create drip campaigns that will send a series of emails when a new user signs up. With so many custom options, the campaigns can be catered to your specific business needs. Now you can keep your subscribers engaged with your brand over a longer period of time, automagically.
Below is a series of screenshots taking you through the set-up process.
Under options on the far right side, select automated email to begin the process of setting up an automated email campaign.
This screenshot below shows the compose page where users can set the event and time delay for the email to be sent after the said event has taken place. Here you set the subject line and the sent from fields.
There are many pre-set options to time your email after an event has taken place. If none of the presets suit your needs, you can choose a custom one as well.
You can choose the event that must occur for the automated emails to trigger. Whenever a subscriber signs up for your newsletter on your website, using this feature, a sendicate-template email will then be sent. How long after this event occurs, depends on the time option selected above.
Once all the fields are filled in to determine who is being sent the email and when, you can go ahead and build the email with one of Sendicate’s many templates. After you’ve built your email, just make it live. Any new subscribers who join will start receiving it.
Crest & Co is the place to visit for authentic luxury. They’ve curated an online store containing timeless luxury items full of originality. Their clean and refined style brings their brand to life for those who care deeply for craftsmanship and tells the stories of the people who make many of the items on their site.
Crest & Co uses Sendicate to send emails featuring their merchants and the exceptional quality they build into each product on their site. They utilize the dynamic and simple design from Sendicate to maintain a consistent brand style from email to website exuding their clean and refined feel. The emails look great on a desktop or a mobile.
Discover what authentic luxury really is over at our friends, Crest & Co.
Bluethumb online art gallery is the premier online destination for buying art in Australia directly from artists. They make it easy for art enthusiasts to do all their searching in one place while supporting individual artists.
Bluethumb uses Sendicate’s email templates for their art newsletter, popular with Australian art collectors, featuring art pieces by style, region and subject. Lately they’ve produced spotlight emails on artists from Victoria and featured best-selling oil paintings. Their emails make use of the dynamic layouts and a clean, minimal design that allows the focus to be on the content: the artwork. Bluethumb’s emails are responsive out-of-the-box and look cool on mobile, tablets and desktops.
As Sendicate continues to grow and expand, different companies like LinkLab and Zapier have made it easier than ever to connect with some of the most popular business apps on the market like Shopify, Google Docs, Freshbooks and more.
The integrations by LinkLab and Zapier can be completed in just a few steps after registering. This will save you a lot of time in the long-run by automating time-consuming tasks in just a few minutes.
After Registering with LinkLab just select the connection you want to make between Sendicate and any of the apps you use.
Then you simply connect to both applications with your login credentials of each respective app. In this screenshot, we’re using Stripe and the Authorization token received when signing up for a Sendicate account. This is found under Manage>Account>API Token on the Sendicate website.
After you connect both applications you can start transferring your email lists, customers, etc. to Sendicate.
In only a couple minutes you can transfer entire lists over to Sendicate and send beautifully designed emails from your business with one of Sendicate’s many templates.
It’s just as easy to create these connections with Zapier.
First Create a trigger and action.
Then complete the simple steps 2-7
These steps take just a minute and can be edited later on. Zapier offers connections with Sendicate and many different applications and triggers. They have over 29 pages of connections available.
Some of the popular apps that connect seamlessly with Sendicate:
- Xero - Connect with the accounting service Xero to collect all your buyers in an email list
- MailChimp - Connect your Mailchimp account with Sendicate and update your Sendicate email list
- Google Docs - Import lists into Sendicate from Google Docs spreadsheets or documents
- Shopify - When you get a new customer on shopify, automatically add them to your Sendicate email list
- Freshbooks - The name and email of new clients in Freshbooks can be automatically added to your Sendicate Email list.
- Stripe - Create new Sendicate subscriber from new Stripe customers.